Challenge: Rising WhatsApp Marketing Costs
With the shift from conversation-based pricing to per-message billing, marketing campaigns have become more expensive—especially for bulk promotions.
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Challenge: Compliance & Template Rejections
Strict WhatsApp policies and regional regulations (like DLT in India) can delay campaigns if templates are not compliant ,Ensure all templates follow WhatsApp and DLT…
Challenge: Low Engagement & Message Fatigue
Frequent promotional messages can annoy users, leading to opt-outs and reduced engagement. Balance promotional messages with utility and service notifications like order updates and reminders….